Local SEO Audits: How to Optimize Your Business for Local Searches

With most potential customers being Internet users, small and medium businesses (SMBs) need to build and maintain an online presence in order to generate and convert leads. However, simply having a website is not enough. You have to make your website easily seen by potential customers in your area using local search engine optimization (SEO). This post will break down local SEO, how SEO audits play into it, and how both can empower your business.