Home
/
Technology
/
From SEO to Paid Ads: How Full-Service Digital Marketing Builds a Connected Growth Strategy
From SEO to Paid Ads: How Full-Service Digital Marketing Builds a Connected Growth Strategy
Back in 2009, NYU Stern professors Anindya Ghose and Sha Yang ran one of the first rigorous studies on this exact question. Their research on organic and paid search interdependence found that combined click-through rates were 5.1% higher when a brand showed up in both organic and paid results than when it appeared organically alone, and conversion rates jumped nearly 12%. Interestingly, they also found organic listings boost paid ad performance more than the reverse — roughly 3.5 times more, because people simply trust an organic result a little more than a sponsored one sitting next to it.
Website
penzu.com
Visit website
https://backlinkbookmark.com/from-seo-to-paid-ads-how-full-service-digital-marketing-builds-a-connected-growth-strategy
Advertisement
SmartSEOSuite · SEO Tools
Backlink Suite
Analyze Competitor Backlinks & Domain Metrics
Discover where your top competitors get high-authority backlinks and explore new link opportunities.
✓
Free Domain Overview & Authority
✓
Live Backlink & Anchor Checker
✓
Competitor Backlink Gap Analysis